"Creative Purpose" is more than a phrase to me, it's the driving force behind my 30-year career as a multi-multidisciplinary designer.

I'm passionate about the power of design to shape experiences in both 2D and 3D environments. Throughout my career, I've collaborated with leading brands. For three decades, I've driven success in the automotive retail industry, delivering multimillion-pound projects that include developing corporate showroom identities, interior guidelines, and forward-thinking design concepts.

In tandem with the above I have worked with public sector clients, covering over 25 boroughs. I've successfully delivered over 40 library projects, encompassing a wide range of services. These include new builds, listed building restorations, interior refurbishments, feasibility studies, the development of innovative interior design strategies, strategic repositioning, and brand identity development.

In the heart of the 90s club and music scene, I developed my graphic design skills creating visual cover art for bootleg mixtapes, CDs, flyers, and posters. This experience led to the founding of JMG Design Studio in 1995. My success in this space paved the way for me to work with the major players such as Universal Music Group, Kiss FM, and the MOBO Awards.